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Ash & Elm celebrates the Eras Tour with a special cider box
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Ash & Elm celebrates the Eras Tour with a special cider box

INDIANAPOLIS (WISH) — Ash & Elm Cider Co., Indiana’s largest craft cidery, is celebrating Taylor Swift’s upcoming Eras Tour concerts in Indianapolis with a special 13-count case of cider.

The limited-edition “Eras Cider Box” includes 13 cider flavors, each inspired by one of Swift’s musical eras.

“When I heard that the Eras Tour was coming to Indianapolis, right down the street from our tasting room, I knew we had to do something to celebrate,” said Andrea Homoya, co-founder and CEO of Ash & Elm Cider Co., in a statement.

The cider box includes unique flavors like “This is Me Chai-Ing,” a chai-spiced cider, and “Lavender Haze,” a blueberry-lavender cider.

The packaging is designed to resemble Swift’s tour set.

The Eras Cider Box, which will retail for $75, will be released in waves throughout the fall.

The boxes will be available for purchase through Ash & Elm’s website, which offers shipping to most states.

The latest box set will be sold in-person at Ash & Elm Cider Co.’s two retail locations in early November, coinciding with Swift’s three consecutive sold-out concerts in Indianapolis.

The first batch of Eras cider boxes is scheduled to be launched on the market in mid-August.

The limited-edition “Eras Cider Box” includes 13 cider flavors, each inspired by one of Swift’s musical eras. (Photo provided/Ash & Elm)

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